pockets
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the challenge
Authenticating The National Lottery's ad ‘Pockets’, that followed the story of a gay couple through the ages, ensuring it was a culturally accurate and representative piece
Through a curated panel of middle-aged gay men, we explored the evolution of pop culture, fashion, music and societial attitudes.
the insight
The outcome was a framework of regular feedback and inspiration for the creative - all delivered via a constant flow of dialogue between the audience and the brand
Our panel were able to feedback on everything from wardrobe, to casting, to storyboards. The result was an ad that was truly representative and authentic. Watch The Pockets film here.