Faster Brings Us Closer
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the challenge
ON ROAD needed to validate Virgin Media and adam&eveDDB’s cross-generational Jungle music campaign ensuring proper representation and authenticity for the jungle music community.
the insight
Via tailored recruitment and mixed-method research, we built a network of the influential yet often unacknowledged artists of Jungle and its various subcultures - spanning the 90s through to 2024
We worked across the entire production process to ensure all critical touchpoints were validated - from music, to location, to art direction. Some of our network members were casted for the creative, including hero talent Lava La Rue. Watch the film here.